3PL - Logistics Challenges

The growth in ecommerce has changed the fulfillment business. As Nathan Rucker, Director of Strategic Accounts at ProShip explains, “Retailers are now fulfilling directly to customers, getting packages to them as fast as possible. This is a growing business, with double-digit sales increases expected for the majority of large ecommerce retail fulfillment companies in the U.S. over the next few years.”

Common fulfillment challenges that retailers face include: 

  • Inventory: Retailers need to have a true understanding of the inventory they have, so that when they say a product is available to sell to a customer it truly is available.
  • Support: Retailers need to be able to provide support 24/7 and understand the requirements and processes for shipping cross border.
  • Speed: In the past, shipping was handled in a handful of distribution centers. Now it has extended out to all stores in addition to distribution centers. This requires extremely high-performing technology to enable fast output. Nothing can ruin a sales experience as much as getting the order to the customer after it is needed.
  • Compliance: It is necessary for retailsers to know how to handle the different carriers available at the different stores. For example, if a retailer has stores in Paris, Los Angeles and Chicago, the carriers are going to be different in each of these locations.


shipping fulfillment


Figuring out how to ship profitably is one of the most crucial aspects of a successful ecommerce business. This is why retailers need to talk with experienced professionals who can help to develop a shipping strategy and explain all the costs associated with omnichannel fulfillment.

Improve customer satisfaction while controlling shipping costs with Neopost’s multi-carrier shipping software. 


Simplify your shipping

Your Answer to Omnichannel Fulfillment

Omnichannel fulfillment is much more. It is the ability for retailers to fulfill orders out of their distribution centers, warehouses, manufacturing sites or stores. It also enables consumers to buy items online and pick them up in a store. Omnichannel fulfillment offers a seamless consumer experience regardless of the device or channel people use for shopping or returning items. 

Why Omnichannel Fulfillment is Crucial for E-Commerce


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Success Story


ProShip Helps Barrett Distribution with E-commerce Growth


With ProShip, we are able to compete in that omni-channel segment, allowing us to fulfill high volumes of product and orders that come through for our e-commerce customers.” 

Read the success story